Through The Alps In A Ferrari

Here at DS Luxury, we pride ourselves on offering a top-quality experience from start to finish for our members. And to prove it, we opened 2023 with a trip “On Top Of the World”.

 

From February 24-26, DS Luxury visited The Ice at St. Moritz in the renowned resort village of St. Moritz, Switzerland. Every year, this picturesque skiing paradise plays host to one of the most impressive displays of vintage and modern automobiles imaginable, and this year was no different.

Supplemented by appearances from such personalities as LeMans-winning racecar driver Tom Kristensen and YouTube legend Shmee150, The Ice provides a unique feast for the eyes and ears, taking over the Engadine landscape with a level of coolness unmatchable anywhere else.

And as it’s our mission to be the ultimate destination for replacing ownership of high-end vehicles with unparalleled access to them, there was no way we could show up to such an event empty-handed. On a journey spanning multiple countries and multiple vehicles from our rapidly-expanding European fleet, DS Luxury worked around the clock to make The ICE an unforgettable weekend for our local members.4

Through the next few weeks, you'll be invited on a guided journey through the Alps that some of our DS Luxury members enjoyed. And when you're ready to step into your true potential by joining a Luxury Car Club, speak to a Concierge, and maybe you'll be joining us for Ice 2024 in St. Moritz, Switzerland.

~ DS Luxury Fleet Preview ~